Who we are

This site is operated by Ballistic for itself. This privacy policy applies to the practices of Ballistic with respect to the information it collects about you online at its web site. Please note, Ballistic’s web site is located in the United States and Ballistic may collect, store and process your personal information in the United States or in other countries outside of the country in which you live, which may not offer a level of privacy protection for your personal information as great as is offered in the country in which you live.

The information we collect

Ballistic collects your Client Identifiable Information if you visit our web site and wish to register, purchase products, obtain information regarding one of our products or services, request other information, or otherwise communicate with us about our offerings. “Client Identifiable Information” means any information relating to a natural person or organization who can be identified, directly or indirectly, from that information by reference to an identification number or to one or more factors specific to his or her physical, physiological, mental, economic, cultural or social identity. The Client Identifiable Information we collect about you can include name, address, telephone number, E-mail address, credit card number and expiration date, password, preferred E-Commerce dealer, purchase history, preferences, IP address, what web sites visitors come from, which pages are visited at this web site, and information about online activities that are directly linked to them. This information may be merged with other information, such as whether you are a client of Ballistic Components or information available from other sources such as credit card verification and credit services and dealers.

How we use the information

Ballistic will collect and use your Client Identifiable Information to render services to you; respond to your inquiries; market and sell to you or to anyone products, programs, and services offered by Ballistic; and market and sell to you or to anyone Ballistic products, programs, and services offered by its dealers and business alliance companies. In addition, Ballistic may use Client Identifiable Information to conduct other legitimate business activities, such as protecting the security of the web site and of Ballistic’s networks, guarding against potential liability, engaging in debt collection, responding to a court order or subpoena, preventing fraud, complying with law, and complying with a legally permitted inquiry by a government agency or regulator. If necessary for the purposes mentioned above, Ballistic may transfer your Client Identifiable Information to third parties and these third parties may use your Client Identifiable Information for such purposes. These third parties may include Ballistic’s dealers, advisors, companies providing products and services (such as IT systems suppliers) to Ballistic and, to the extent required by law, regulatory authorities (including tax authorities). Ballistic also may transfer your Client Identifiable Information to its business alliance companies that have entered into a contract with Ballistic to offer, endorse, or sponsor a Ballistic product, program, or service. If the version of this web site you are using allows you to purchase products or services online, your Client Identifiable Information will be used to complete any transactions you wish to enter into, including credit card processing and credit checks. Your name, address, E-mail address, telephone number and, where applicable, credit card information and purchase details, will be shared with the Ballistic associate or dealer who will fulfill your order. Please note that Ballistic dealers are independent from Ballistic. However, the participating dealers have agreed not to use Client Identifiable Information submitted in connection with an order made through this web site for any purpose other than the purposes identified above. Ballistic is in the process of contractually requiring other third parties to whom we transfer your Client Identifiable Information to use your Client Identifiable Information only within the context of their agreement(s) with Ballistic, and only for the purposes stated above, including direct marketing of products or services to you. At present, however, not all third parties are so contractually bound, and some third parties may use your Client Identifiable Information for other purposes. In addition, some third parties that have received your Client Identifiable Information may not be required to allow you to opt out of their use of such information for direct marketing. In addition, in the event that all or any part of Ballistic is sold to a third party, we may transfer Customer Identifiable information to the third party buyer as part of the assets of the business. We may share anonymous aggregated demographic and general trend information with any third party we choose.

Our use of “cookies” and other computer information

As is the case with many sites, when you visit our site and complete a registration form, we will place a “cookie” on your computer, which helps us identify you more quickly when you return. Cookies are small pieces of information stored by your browser on your computer’s hard drive and are used in web site system administration to keep track of movement of an individual from one screen to another. We will use “cookies,” alone or in conjunction with other devices described below, to understand how you arrived at our web sites, to determine which pages or information you find most useful or interesting at our own web sites, and to make choices about how to deliver the most relevant marketing messages about our products to you. This information may also be used by our staff to detect and resolve web site problems and to assist with client support concerns. Most web browsers automatically accept cookies, but you can usually change your browser settings to prevent acceptance of a “cookie” offered by a web site. We also use transparent GIF files, or pixel tags, and similar technologies to help manage online advertising. These files, which are provided by our third party ad management partners, enable our ad management partners to recognize a unique cookie on your web browser. This, in turn, allows our ad management partners to provide us with data concerning visitors’ activities on our site, track and measure the performance of our marketing efforts and assist in the delivery of relevant marketing messages. These technologies are placed by us, or by another third party who works with our ad management partners to provide these services. With both cookies and pixel tag technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or e-mail address.

Our approach to data security

To prevent unauthorized access to your Client Identifiable Information, we have put in place physical, electronic, and managerial procedures. We will use various electronic means to keep transaction information transferred over the web as secure as generally available transaction technology reasonably permits.

Our commitment to children’s privacy

We recognize the importance of protecting the privacy of children. For this reason, we do not collect or maintain information from children we know are under 13 except as permitted by law.

Collection of information by third parties

Our web pages may offer promotions that are sponsored by or co-sponsored with identified third parties. By virtue of their sponsorship, these third parties may obtain Client Identifiable Information that visitors voluntarily submit to participate in the activity. We have no control over these third parties’ use of this information and we encourage you to consult their privacy policies for more information on their privacy practices. In addition, you should be aware that the issuer of your credit card may also independently collect information about your online purchase. We have no control over these third parties’ use of information. You should consult your credit card issuer’s privacy policy for more information on its privacy practices.

How to contact us

If you have questions about our Privacy Policy or its application, please send an email to us.


To improve your web experience, and to offer you products in which you might be interested, we provide links to business alliance companies, Ballistic Performance Components dealers, and other third-party sites. When you click on one of these links, you will be transferred out of our web site and connected to the web site of the organization or company that you selected. Because Ballistic does not control these sites (even if an affiliation exists between our web sites and a third party site), you are encouraged to review their individual privacy notices. If you visit a web site that is linked to our sites, you should consult that site’s privacy policy before providing any Client Identifiable Information.

Changes in practices

This Privacy Policy may change from time to time, and any changes may or may not be posted here.

Summerville, SC – December 2018 – We regretfully announce that Ballistic Performance Components LLC will cease operations, effective immediately. We have always strived to produce the highest quality battery possible, but due to increased competition from lower cost, lower quality Chinese batteries and difficulty sourcing high quality cells, we are no longer able to manufacture batteries in the United States for a competitive price. We would like to thank our dealers, distributors, suppliers, partners, customers and employees for their support over the last 9 years.